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Who We Are
Built on strong foundations
Mustashar was formed to help Middle Eastern and North African brands launch, grow and build a community in global markets.
Technology today is transforming the way we all experience and interact with brands, allowing people to experience different things in different places, wherever they live. Consumers are digitally savvy, and expect a seamless brand experience. That’s why our unique expertise can adapt your brand’s cultural context, so we can build local relationships in different countries with your brand. We work with established consumer brands from UAE, Saudi Arabia, Yemen, Tunisia, Qatar, Oman, Morocco, Libya, Kuwait, Jordan, Israel, Egypt, Bahrain and Algeria.
We’ve identified an enormous gap in the global marketplace to create consumer demand for dynamic MENA consumer brands – and it's our unique expertise in successfully introducing your brand to consumers all over the world.
Mustashar is a digitally-native branding agency with offices in London
Mustashar is a digitally-native branding agency with offices in London
The team behind
Mustashar Brand Solutions
Zayd Idrissi
CEO & Founder
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Abdul Idrissi
Managing Director
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Ahmed Ahmed
Partner
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Ines Fakiri
Digital Marketing Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Sam Touzani
Business Developing Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Nada Tarhami
Operations Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Harj Dogra
Creative Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Stanley Mburu
Accounts Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Zak Mazhar
SEO and PPC Manager
With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets
He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.
Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.
Zayd Idrissi
Ceo & Founder
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Abdul Idrissi
Managing Director
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Ahmed Ahmed
Partner
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Ines Fakiri
Digital Marketing Manager
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Sam Touzani
Business Developing Manager
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Nada Tarhami
Operations Manager
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Harj Dogra
Creative Manager
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Stanley Mburu
Accounts Manager
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Zak Mazhar
SEO and PPC Manager
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Sarah Sims
Creative Content Writer
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Shannie Haji
Fashion & Beauty Manager
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Kostas Stakoulas
Web Developer
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Aida Ajdahim
Social Media Manager
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Ian Cole
Email Marketing Manager
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