Who We Are

Built on strong foundations

Mustashar was formed to help Middle Eastern and North African brands launch, grow and build a community in global markets.

Technology today is transforming the way we all experience and interact with brands, allowing people to experience different things in different places, wherever they live. Consumers are digitally savvy, and expect a seamless brand experience. That’s why our unique expertise can adapt your brand’s cultural context, so we can build local relationships in different countries with your brand. We work with established consumer brands from UAE, Saudi Arabia, Yemen, Tunisia, Qatar, Oman, Morocco, Libya, Kuwait, Jordan, Israel, Egypt, Bahrain and Algeria.

We’ve identified an enormous gap in the global marketplace to create consumer demand for dynamic MENA consumer brands – and it's our unique expertise in successfully introducing your brand to consumers all over the world.

Put your best foot forward.

With our knowledge and experience, we extend an offer of various forms of collaboration. Our comprehensive offering covers every stage of the project – from design to implementation.

Product Design

Website Design

Marketing Design

Mustashar is a digitally-native branding agency with offices in London

Mustashar is a digitally-native branding agency with offices in London

The team behind
Mustashar Brand Solutions

Zayd Idrissi

CEO & Founder

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Abdul Idrissi

Managing Director

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Ahmed Ahmed

Partner

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Ines Fakiri

Digital Marketing Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Sam Touzani

Business Developing Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Nada Tarhami

Operations Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Harj Dogra

Creative Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Stanley Mburu

Accounts Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Zak Mazhar

SEO and PPC Manager

With over 10 years of e-commerce and digital marketing experience, Zayd launched Mustashar in 2017 to help Middle Eastern and North African brands enter the international markets

He realised many brands in the MENA region have the potential to compete with international household brands but never took action. Zayd Idrissi and his team took the decision to present his vision to many of them to work on his vision to partner with Mustashar and enter the western market as a challenger brand.

Following some initial success with Mustashar’s first partnership Diamantine - SoftGroup in 2018, Zayd’s vision was set on scaling the Mustashar operation and infrastructure to be able to support more brands enter the international market.

Zayd Idrissi

Ceo & Founder

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Abdul Idrissi

Managing Director

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Ahmed Ahmed

Partner

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Ines Fakiri

Digital Marketing Manager

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Sam Touzani

Business Developing Manager

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Nada Tarhami

Operations Manager

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Harj Dogra

Creative Manager

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Stanley Mburu

Accounts Manager

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Zak Mazhar

SEO and PPC Manager

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Sarah Sims

Creative Content Writer

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Shannie Haji

Fashion & Beauty Manager

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Kostas Stakoulas

Web Developer

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Aida Ajdahim

Social Media Manager

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Ian Cole

Email Marketing Manager

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sollicitudin erat tortor, sit amet ultricies ex viverra sit amet. Proin ac tempor purus. Etiam congue ipsum in urna auctor consequat. Integer vestibulum nisl vel libero facilisis consequat. Nunc finibus vitae nisl sit amet egestas. Praesent ac elementum risus. Donec mauris justo, molestie pulvinar magna nec, lobortis imperdiet nulla. Mauris gravida.

Let's build new
markets together!