Social media platforms are where people hang out and spend ever more time — and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited into. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside. And then some. With Paid Social, striking the right balance is absolutely key.