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Frequently Asked Questions

If you have any further questions, please contact us.

What’s the difference between working with you, and a distributor?

The difference is that we build consumer demand and focus more on D2C strategy for Middle Eastern and North African brand to thrive globally. We create a local presence for your brand in a new market, and this offers massive brand benefits such as substantially lower overhead costs and high customer acquisition efficiency.

Because we adopt a plug-and-play solution, we manage all aspects of your brand from marketing to inventory, logistics, staff, distribution, and warehouse. We are the first of a kind to provide this way of scaling and growing MENA brands around the world by bypassing traditional methods of selling goods.

Are you a marketplace?

No, we’re not a marketplace. We do not sell your products on our website. We act as your brand in the new region such as in the UK, Europe or US and provide the most authentic and seamless brand experience to the global consumer, so much so we’re invisible to the outside world. We adapt your brand to suit the new market, so only your brand has the voice and is connected to the consumer.

What MENA brands do we bring to global markets?

We bring leading Middle Eastern and North African brands onto the global stage for the first time. Many brands in the MENA region, have no experience in understanding the process of how to enter new markets and scale up globally. One MENA brand we helped make available to the global consumer is Sultan Tea. Today, it is one of the largest tea brand in the world, with the biggest green tea factory and one of the highest annual tea production.

What is a Brand Rebirth?

This is a term coined by us to describe the transitional process of launching and scaling Middle Eastern and North African brands into the US, EU, and UK markets. We’ve identified that the global market share is limitless and it’s our unique expertise in the field that guarantees fast-tracking your brand success around the world.

What challenges do MENA brands face entering new markets?

We remove all the barriers that are involved to enter new markets because we save costs for brands because you don’t have to invest in new infrastructure, distribution technologies, logistics and marketing, staff – we have that covered, and our expertise in adapting your native brand to a new region ensures a seamless brand experience for the global consumer.

How does it work and what are our fees?

We are not a service provider and we don’t charge fees. We work on a win-win basis. We agree wholesale terms with your brand products, thenbuy your stock, and sell it directly to the consumer in a new region for a percentage mark-up. Our founder and CEO’s philosophy is ‘modern entrepreneurs collaborate at the bottom, and make money together at the top’. And that's precisely how we work!

Why is access to data so important for your brand?

Our D2C approach allows us to capture your brands crucial data, which helps in elevating the customer experience, improving customer service, and modifying products as needed. Brands not receiving first-hand data of their customers is one of the major drawbacks of the traditional model. With D2C, brands get direct ownership of the customer relationship and access to shopper data from ecommerce reporting.

How has the pandemic affected distribution markets?

The pandemic has strengthened the roots of the D2C approach, as many brands look for ways to cut down the prices involved in selling products. Consumers today also expect more transparency and quicker services from product providers. In 2021, the estimated growth of the D2C market was just under 20%. As experts in connecting Middle Eastern and North African brands, directly with the consumer in new territories, the evolution of DC2 brands post-pandemic, is more important today than ever before.

What are the TOP benefits of a D2C partner solution with us?

1. Increased sales in larger markets, higher margins, so more profit
2. Improved brand awareness, so stronger brand loyalty and high valuation for your company
3. Increased control over brand messaging and consumer engagement
4. Targeting data, so direct ownership of the customer life cycle
5. Testing new products, so more opportunities to innovate
6. Providing omnichannel experience
7. Expanded market opportunities
8. Speed to market, so freer and more flexible to make changes to customer demand

Let's build new
markets together!

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Address

Aurora, 71-75 Uxbridge Rd, London W5 5SL

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Contact

0207 789 3000

info@mustashar.co.uk

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Who We Are

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Why Us

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How We Work

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Blog

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Partner With Us

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