Paid Search and Pay-Per-Click (PPC) advertising are highly effective ways of reaching your key target audience at precisely the time they are searching for your products or services. Unlike organic search listings, you will be on the front page of Google and Bing instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.
Done correctly, Google Ads is the ideal way to engage a carefully targeted audience with your business and drive high-quality traffic to your site. As you only pay when a user clicks on your ad, you can achieve great results with a strong ROI. Xanthos is a Google Ads Partner specialising in Google AdWords management and PPC services.