Mustashar

Empowering MENA Brands For International Success

Mustashar distributes and develops brands from Morocco, Saudi Arabia and UAE into the UK, EU and US markets
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Trusted by Top Brands

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The brand partner to accelerate your international growth

Mustashar works with ambitious MENA brands that want to expand into the UK, EU and US markets.

We leverage our expertise to navigate cultural nuances, secure strategic partnerships, and drive incremental growth via online Direct 2 Consumer, digital marketing, wholesale and distribution strategies.

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Watch our video presentation

Our Solutions

Wholesale & Distribution

We are committed to enhancing your business with outstanding logistics and distribution solutions. From mainstream and modern retail to traditional retail distribution, we offer tailored market entry strategies that ensure smooth and seamless global expansion. Let us help your brand reach new heights and make a lasting impact worldwide.

E-Commerce
Store

As your partner, with more than 18 years of experience in E-commerce in the UK market, we are your experts. We make it easy to set up a user-friendly shop that attracts more customers and grows your business. From handling cultural differences to using smart marketing and efficient distribution, we’ve got everything you need to succeed in the digital world. We take care of your brand, ensuring it makes a significant global impact.

Marketplace Management

Streamline your online presence with our expert Marketplace Management services. We handle everything from optimising your listings and managing inventory to driving sales and handling customer interactions. Let us take care of the details so you can focus on growing your business and reaching more customers.

Product
Categories

Household Goods

Home decoration
Rugs
Kitchenware

Personal
Care

Hair care
Skin care
Cosmetics
Beauty

Food
& Beverages

Health
Beverages
Spices
Snacks

Fashion & Lifestyle

Accessories
Modest fashion
Jellaba,kaftan
Jewelry

Our Lead Team

Zayd Idrissi Regragui

CEO & Founder

Kamran
H. Khan

Partnership Director

Dave
Christie

Head of Commercial Sales

Amy
Williams

Head of PR and Marketing

Aida
Ajdahim

Partnerships Manager

Lisa
Steyn

Brands Strategy Manager

Laura
Tipping

HR and Operations Manager

Advantages of
working with Us

Combined 30+ years experience of international brand development, distribution and D2C.
Pioneers in seamlessly integrating ethnic brands into the mass market while preserving their rich heritage.
Maximise your investment by leveraging Mustashar’s efficient and optimised D2C and Distribution operations.
A true win-win partnership with Mustashar, we invest in your business and collaborate towards your success.

Testimonials

Leila Momou

International Export Manager, Sultan Tea
“We really appreciate the level of detail and insight the team at Mustashar have put into our UK partnership, here at Sultan Tea. Thanks to everyone.”

Hicham Baiz

Head of International Development, Diamantine

“Truly fantastic work from strategy/marketing to production – full transparent work every step of the way and we truly value here at Diamantine.”

Jamal Younes Kilito

Director for the UK and Ireland, Moroccan National Tourist Office

“We really appreciate the level of detail and insight the team at Mustashar have put into our UK partnership, here at Sultan Tea. Thanks to everyone.”
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